Amazon has been witnessing a crowd of online shoppers for ethnic products ever since ‘Gadhika’ products were launched on the e-commerce platform by the Scheduled Castes and Scheduled Tribe Development Department of Kerala in December last year
- Gadhika products are natural forest produce and eco-friendly handicraft made from bamboo, coconut and coconut shell, and ornaments, food products, clothes, Wayanad turmeric, honey, pickles, puttu kutti, etc.
- They have been hand-crafted by artisans and others belonging to various tribes and the Scheduled Castes of Kerala.
Important Info :
- The acceptance for the tribal products was also visible at the tribal festival Gadhika held in Kannur The exhibition could attract over 50,000 people and there was a record sale of over ₹45 lakh.
Source : The Hindu