The Punjab Agri Export Corporation recently launched the ‘Punjab Kinnow’ brand at the kinnow festival in Abohar
- This brand of kinnow, which is considered the ‘king fruit’ of Punjab, is also said to be “pesticide-free”.
- This has been done along the lines of the region-specific branding of several other fruits like the ‘Nagpur orange’ (which even has a GI tag) and ‘Australian kiwi’.
- Punjab being the largest producer of kinnow in the country, such branding will attract more consumers.
- The plant starts flowering in February-end, grows till July-August, turning from green to yellowish in September-October till the pre-harvesting stage in November. Kinnow crop harvesting starts in the first week of December in Punjab and continues till mid-March.
Source : Indian Express